WHAT IS A MARKETING STRATEGY?
Marketing strategy is a strategic process that will allow you to focus your resources to optimize business opportunities to increase sales and achieve a sustainable competitive advantage. This strategy of the organization reflects all marketing objectives in a Marketing Plan on medium or long term.
A good Marketing Strategy should be built on a concrete market analysis and focused on achieving specific and measurable marketing results aligned with the mission, vision, purpose and general objectives of your organization.
A Marketing Strategy involves a careful analysis of the internal and external environment of the organization, including internal analysis of the marketing mix known as the “4 Ps” (product, price, promotion and placement), analysis of sales staff, targeted market analysis, analysis of targeted market segments and competitors. After analyzing the environment, it results the strategic marketing plan built to identify business alternatives, establish challenging goals, mission and message promotion, to determine the optimal marketing mix, and the media to achieve the objectives and most importantly, determine a detailed implementation plan (schedule with activities, actions, budgets, calendar, responsibility, risks and ways to minimize the risk). The final step in the implementation of marketing strategy is to create a monitoring and evaluation plan.
WHY NEED A MARKETING STRATEGY?
A marketing strategy is vital to any business, regardless of size, industry or location. Many entrepreneurs do not see the need and benefits of a Marketing Strategy in the overall business strategy. A well done strategic marketing plan ensures:
- Direction of company’s actions and investments by identifying opportunities that worth pursuing and threats to be avoided;
- Identify tools that an organization can use to race with the main competitors for market share increase;
- Save time and reduce costs by focusing resources on attracting employees focused on the image and implementing sales and marketing initiatives that ensure the overall objectives of the organization;
- Identify competitive advantages compared to direct competition, aimed at their development and promotion;
- Translating the vision, mission and objectives of effective marketing initiatives;
- Improve effectiveness of marketing messages sent to customers and partners, and diverse methods of communication;
- Increased sales and profit of the organization;
- Creating a brand on target market;
- Increasing consumer preference for brand created and hence the frequency of purchase.
PERSONALIZED MARKETING STRATEGY– VERTICAL FINANCE
Vertical Finance specialist consultants provide you now with the possibility of drawing up a personalized marketing strategy based on the specifics of your company (location, field, target group, product / service, etc.) and the market in which you operate.
We guarantee a safe, effective, realistic and easily attainable result. Following the development of Marketing strategy, you will know the most effective tactics and approaches to attract customers, how to prepare promotional materials, what type of events to attend, what skills are missing from your sales team and how, when and how money can become a sales force.
